Agenda
The conference discussed themes of ethics, democracy, protection and freedom of speech in Europe, and brought together researchers and practitioners alike to share information.
THURSDAY SEP 3RD 2020
09:15 – 09:30
Opening words
Elina Melgin, CEO of ProCom – Moderator Anna Sorainen
09:30 – 10:15
Democracy, Trust and European Unity
KEYNOTE
Alan Rusbridger, Former Editor-in-Chief of The Guardian
10.15 – 10.45
Coffee break
10:45 – 11:30
Ethics and European Competitiveness
Jyrki Katainen, President of the Finnish Innovation Fund Sitra
11:30 – 12:00
Developing Self-Regulation in Media Ethics
Adeline Hulin, Project Officer, UNESCO
12:00 – 13:00
Lunch
13:00 – 14:00
PR Landscape – Communication and PR Ethics Issues Processed by European Councils of Ethics – Learnings
PANEL
Sabine Einwiller, University of Vienna, Austria. Lars Rademacher, Hochschule Darmstadt, Germany. Henrik Rydenfelt, University of Helsinki, Finland
14:00 – 14:30
Media Freedom under Pressure – the Threats Againts Independent Media and Public Service Media in Europe Today
Cilla Benkö, General Director, Sveriges Radio and EBU Board Member
14:30 – 15:00
The New World Disorder
Kai Sauer, Under-Secretary of State, Foreign and Security Policy, Finnish Ministry for Foreign Affairs
15:00 – 15:20
Coffee break
15:20 – 16:15
The Purpose, Framework and Challenges for Public Communication in a Digital Age
KEYNOTE
Alex Aiken, Executive Director of Government Communications, UK Government
16:15 – 16:30
Closing words and thank you
FRIDAY SEP 4TH 2020
09:00 – 09:10
Opening words
Moderator J-P Rantanen, YLE
09:10 – 09:40
Global Ethics in The Data-Driven World?
Maija-Riitta Ollila, Philosopher and Professor of Practice in global business ethics at Turku School of Economics
09:40 – 11:00
Biggest Threats for Ethics in Communication: Companies’ and NGOs’ Role in Communication/PR Ethics
PANEL Panel Chair: Professor Anne Gregory, University of Huddersfield, UK Data/research driven short presentations and panel discussion
Günter Bentele, representing researchers´ EUP, Christina Forsgård, International Communication Consultancy Organisation, ICCO and Jean Valin, Global Association of PR and Communication Management GA
11:00 – 11:20
Coffee break
11:20 – 12:20
Problematic PR and Media Cases
* Media View: Magdalena Sodomkova, Awarded Free Journalist, Czech Republic
* The Climate of the Communications Market – Media & PR market in Hungary: Andras Sztaniszlav, Strategic Consultant, Entrepreneur, UK and Hungary
12:20 – 13:15
Lunch
13:15 – 14:00
The Future of Journalism is Constructive News
KEYNOTE
Ulrik Haagerup, Founder, CEO, Constructive Institute
14:00 – 14:30
PR in the Time of Complex Disinformation
Nitin Mantri, The President of ICCO
14:30 – 15:00
Coffee break
15:00 – 15:40
Freedom of Expression – Biggest Threats for Ethics and Democracy in Europe
KEYNOTE Artist’s View
Sofi Oksanen, Author