Event Info

Helsinki Ethics Conference brought together researchers and practitioners to share information and discuss about Communication, PR and Media Ethics. The main organiser is ProCom – The Finnish Association of Communication Professionals. President of the Republic of Finland Sauli Niinistö is the patron of conference.

Hybrid conference

Helsinki Ethics Conference 2020 was organized as a hybrid conference 3.-4.9.2020. A handful of speakers and participants took part live in Helsinki, while most participated and presented through our online stream.

Information on the venue here.

See the agenda here. Below you’ll also see examples of our innovative virtual evening program organized during the conference week.

The conference’s key observations, visions for the future and essential steps forward will be summarized in a conference manifesto. It will be sent to all participants, but you can also order the manifesto from the link below. The manifesto will be ready in October 2020.

Virtual Evening Program

Virtual Evening Reception: Ethics in Education – Meet and greet the Helsinki City Deputy Mayor for Education

Wednesday 2.9. at 20.00-20.30

Location: Online

You are warmly invited to meet and greet the Helsinki City Deputy Mayor for Education Pia Pakarinen. The Deputy Mayor serves as the chairperson of the Education committee and is a member of the City Board. She will be sharing highly topical insight into ethics in education in Helsinki.

Virtual Cocktails at Päivälehti Museum

Thursday 3.9. at 19.00-19.45

Location: Online, from Helsingin Sanomat Foundation – Päivälehti Museum

Enjoy the get-together cocktail event streamed live from Helsingin Sanomat Foundation – Päivälehti Museum. You can experience the festivities and socializing remotely, and get to know our conference speakers through insightful interviews that will be conducted by Jaakko Tapaninen.

Jaakko Tapaninen is a journalist, author and entrepreneur, and the host of ProCom’s ProCast Podcast. After working as a writer, editor, publisher and manager in print media he founded his own company, Great Point, that focuses on executive content, i.e. helping leaders with their own content and presentations.

Augmented Reality experience – Enjoy Finnish know-how

Thursday 3.9. at 19.00-20.00

Location: Online

Augmented Reality and emotionally engaging communication – Finnish Augmented Reality company Arilyn is hosting a special side event webinar about the ways AR is effecting communication, media and cultural experiences. Arilyn is specialised in creating emotionally engaging AR experiences for marketing. media and entertainment. In this webinar they will showcase real life campaigns with Finnish media companies and museums and share their ideas about the impact made.

On-site Evening Program

Evening Reception – Deputy Mayor of Helsinki City

Wednesday 2.9. at 18.30-19.30

Location: Helsingin kaupungintalon juhlasali (Address: Pohjoisesplanadi 11–13, 00170 Helsinki)

Cocktails at Päivälehti Museum

Thursday 3.9. at 19.00-

Location: Helsingin Sanomat Foundation – Päivälehti Museum (Address: Ludviginkatu 2–4, 00130 Helsinki)

Enjoy get-together cocktails, socialize and network with conference speakers and other participants. The event will be streamed for those participating online.

7 Reasons to Participate

1.) The event is directed at both communication professionals and journalists

2.) Conference speakers are internationally renowned experts in the field of communication and media: 20 speakers in two days!

3.) Speakers come from i.a. the United Kingdom, Austria, Canada, Sweden, Germany, Hungary, Czech Republic and the USA. Several renowned and award-winning journalists, researchers, practitioners and ethics experts will be giving speeches.

4.) Keynote speakers of the conference are Pulitzer Prize winner and former editor-in-chief of The Guardian, Alan Rusbridger, Executive Director for UK Government Communications, Alex Aiken, author Sofi Oksanen and founder of the constructive journalism movement, Ulrik Haagerup.

5.) The event will be held as a hybrid conference: participants from all over the world both online and live on the spot in Helsinki

6.) Innovative & interactive virtual evening program

7.) President of the Republic of Finland, Sauli Niinistö, is the patron of the conference.


There has been growing academic and public discussion on organisational PR & communication ethics in the recent years. At the same time the debate on media independence, fake news, manipulated photos and safety of journalists has increased. In this conference we discuss both these themes and aims to bring together both researchers and practitioners, and journalists and communication professionals alike to share knowledge.

Photo Roni Rekomaa / Lehtikuva
Helsinki Calling demonstrators march against the Helsinki Summit 2018 in Helsinki, on July 15, 2018. President Trump and President Putin are set to meet in Helsinki Summit, on July 16, 2018.
Dozens of demonstrators with masks of US President Donald Trump perform during the #Resistgag demonstration in the Senate Square in Helsinki, Finland on July 16, 2018. President Trump and President Putin  meet in Helsinki Summit on Monday.

Helsinki Ethics Conference aims to:

• Organise the first international conference with media researchers and practitioners

• Share knowledge (research results) of issues in PR and media ethics (and ethics of public communication)

• Initiate discussion about ethical problems and the importance of the ethical dimension of communication management in the professional field

• Improve how the ethical issues, conflicts, ethical abuse, etc. are dealt in the professional field

Conference Patron

Sauli Niinistö, the President of the Republic of Finland, is the patron of Helsinki Ethics Conference 2020

The Venue

The conference took place in Helsinki, Finland, on the 3rd and 4th of September 2020 in Hotel Kämp. The event created a pool of experts, and the conference aimed to initiate an international network on the ethics of communication and media.

Organiser and Program Committee

procom logo

The conference is organised by ProCom – The Finnish Association of Communication Professionals in partnership with the Councils of Ethics for Communication and PR in three different countries (Finland, Germany, Austria) and ICCO – The International Communications Consultancy Organisation.

The Programme Committee of the conference includes several international experts: Prof. Günter Bentele, University of Leipzig, Prof. Anne Gregory, University of Huddersfield, ProCom’s CEO, Dr. Elina Melgin, Dr. Henrik Rydenfelt, University of Helsinki and Christina Forsgård (ICCO Ethics Chair).

Conference Partners

Main Partners


Helsingin Sanomat Foundation

The Helsingin Sanomat Foundation is a private, non-profit organization. Its purpose is to promote and support high-level research and the implementation of freedom of speech.


At the heart of T-Media’s analytics and research services, Reputation&Trust is the state-of-the art model for reputation and brand research.

With the world-class tools and certified advisory team, T-Media can measure, build, and protect your most valuable immaterial asset — your reputation.


Lehtikuva is Finland’s leading picture agency, owned by the largest news companies in Finland.


Finnair is a modern premium network airline, specialising in passenger and cargo traffic between Asia and Europe. It is the only Nordic network carrier with a 4-star Skytrax ranking and a member of the oneworld alliance.

Check out the full conference schedule!